A trademark is a legally recognized symbol, name, phrase, design, or logo that distinguishes and identifies goods or services offered by a company or individual. It serves as a form of intellectual property protection, granting exclusive rights to use that mark in connection with specific products or services. This registration provides the owner with the legal authority to prevent others from using similar marks without authorization, thereby safeguarding the uniqueness and reputation of their brand.

A trademark may be taken off the register if it either clashes with a pre-existing trademark or if it remains unused beyond the designated grace period.

Individuals or entities with the legal capacity to enter contracts are eligible to submit a trademark application. Nevertheless, in certain nations, non-resident entities might be required to engage a local attorney to act on their behalf before national authorities.

After completing the registration process, the trademark owner obtains exclusive rights over their trademark. Legal protection ensures that the brand is protected from imitators who may use similar or identical marks without permission.

Indeed, a company is eligible to register a trademark for its name or logo, provided that it serves to distinguish its products or services from those offered by competitors. This registration helps protect the brand’s unique identity and prevents others from using similar marks in a way that could cause confusion in the marketplace.